Windows 11 pushes Start menu ads too far (build 22635.3495)

Microsoft is now pushing the replace KB5037000 (construct 22635.3495) for Home windows 11 within the Beta Channel of the Home windows Insider Program with controversial modifications and varied enhancements for present options.

Based on the official changes, Home windows 11 construct 22635.3495 introduces new app suggestions within the Begin menu and minor modifications to the Highlight expertise. This replace additionally introduces a brand new “Linked units” web page within the Settings app and begins to roll out the change that makes the Copilot expertise behave precisely like a desktop software.

What’s new on Home windows 11 construct 22635.3495

These are the modifications that testers are getting on April 12 by means of the Beta Channel.

1. Begin menu app promotions

Beginning with replace KB5037000, Microsoft is experimenting with suggesting apps chances are you’ll be thinking about downloading from the Microsoft Retailer beneath the “Really useful” part.

Begin menu app promotions / Picture: Microsoft

Based on the corporate, it is a new option to make apps extra discoverable, however customers already label this technique as one other type of promoting. They aren’t fallacious.

The strategy isn’t completely new both for the reason that firm has already tried one thing comparable on Home windows 10.

If the corporate decides to push app promotions, we might argue that each facet of the Begin menu is now being monetized. Do not forget that each setup additionally comes pre-installed with shortcuts selling apps from companions (reminiscent of Instagram, Photoshop, Twitter (X), and lots of others) within the “Pinned” part.

Begin menu Pinned promotions / Picture: Mauro Huculak

As well as, in latest updates, Microsoft additionally launched account-related notifications within the profile menu from the Begin menu that remind customers of any lacking info on their accounts and promote backing up recordsdata to the cloud. Nevertheless, in case you take a look at this from one other angle, you’ll be able to discover that the corporate is making an attempt to lure you into utilizing OneDrive, that means extra promoting to subscribe to the cloud storage and the Microsoft 365 choices.

Begin menu profile promotions / Picture: Mauro Huculak

I’m solely specializing in the Begin menu. The Home windows Search house expertise additionally exhibits search suggestions for luring customers into utilizing Bing, and the Widgets dashboard promotes loads of advertising and marketing content material.

Since this function will seemingly be enabled by default, as I can’t consider anybody wanting this expertise within the Begin menu, the corporate can also be constructing an choice to disable the suggestions from Settings > Personalization > Begin. On this web page, you’ll have to flip off the “Present suggestions for ideas, app promotions, and extra” toggle swap.

Begin settings disable app promotions / Picture: @PhatomOfEarth

Microsoft additionally says that this function will solely be obtainable within the Beta Channel for customers in the USA and won’t be obtainable for industrial units.

2. Copilot as an app

As beforehand unveiled on construct 26080 from the Dev Channel, beginning on construct 22635.3495 within the Beta Channel, you should have the flexibility to undock the Copilot facet panel to work together with the chatbot as an everyday app that you would be able to resize and transfer across the desktop.

Copilot common app / Picture: Microsoft

The app expertise is an identical to putting in the online model of Copilot as an app by means of Microsoft Edge or Google Chrome.

3. New Linked units web page

Within the Settings app, particularly within the “Accounts” part, you’ll now discover a new “Linked units” web page that lists your computer systems and Xbox consoles at the moment signed in together with your Microsoft account, much like the “Gadgets” web page in your account on-line.

Settings Linked Gadgets web page / Picture: Microsoft

4. Highlight for desktop

Moreover, this new preview of the working system is experimenting with some modifications to the Highlight expertise if you right-click or double-click the icon.

For instance, one of many behaviors features a full-screen view of the picture when right-clicking the icon or launching the picture in a brand new Microsoft Edge session, exhibiting the picture in a Bing consequence.

The second habits opens the flyout however not in full-screen mode when right-clicking the icon. When you double-click, the icon will open the flyout in full-screen mode.

Highlight right-click not full display / Picture: Mauro Huculak

This flight additionally ships with some recognized points for the Copilot and Widgets.

Along with this construct for Insiders, Microsoft additionally rolled out a preview of the subsequent Patch Tuesday replace (KB5036980) within the Launch Preview Channel, which incorporates varied fixes for networking, kernel, ReFS, dual-boot, and extra.

Set up construct 22635.3495

To obtain and set up the Home windows 11 construct 22635.3495, enroll your gadget within the Beta Channel by means of the “Home windows Insider Program” settings from the “Replace & Safety” part. When you enroll the pc in this system, you’ll be able to obtain the construct from the “Home windows Replace” settings by turning on the “Get the newest updates as quickly as they’re obtainable” possibility and clicking the “Examine for Updates” button.

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